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Kia Expands its NBA Partnership


With new spokesman LeBron James, the Kia K900 is the official luxury vehicle of the NBA and Cleveland Cavaliers.

With new spokesman LeBron James, the Kia K900 is the official luxury vehicle of the NBA and Cleveland Cavaliers.


The NBA and Kia have announced a new partnership where the automaker will continue to be the official automotive partner.

As of today, Kia is also the official official Luxury Vehicle of the NBA with the all-new Kia K900. You may remember we showed LeBron James’ new commercial that was released this week.

“As one of Kia’s longest-running partnerships, our involvement with the NBA and teams has driven dramatic increases in consumer awareness, perception and consideration for the brand, and we are excited to extend our partnership and continue connecting with the league and its passionate fans,” said Tim Chaney, Vice President of Marketing Communications, KMA.  “Like the NBA, Kia is a brand that appeals to a broad segment of the American market and through our expanded partnership as Official Luxury Vehicle of the NBA, we hope to bring the K900 flagship sedan to the forefront and bring confident, independent thinkers to Kia’s showrooms.”

Kia will continue as the Official Automotive Partner of NBA All-Star and the title partner of Kia NBA Tip-Off, the Kia NBA Performance Awards, and the Kia NBA All-Star MVP award. Kia also will expand its relationship to serve as an Official Automotive Partner of the Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

Locally, Kia and Cleveland Cavaliers announced a new partner to become the team’s official vehicle. In total, 14 NBA teams are official partners with Kia.

It’s going to be another very exciting season, especially here in Cleveland with the return of LeBron James and the addition of Kevin Love. When you’re cheering on the team at the Q, or watching on TV, make sure you see why Kia is the best brand for fun and excitement.

Author: Jeff Russ

Lead blogger and content writer for the Waikem Auto Family in Massillon, Ohio. Product specialist in Ford, Nissan, Subaru, Honda, Hyundai, Kia, and Mitsubishi models. 2008 Graduate of Kent State University with a degree in Journalism and Mass Communication. Married to wife Christina. Resides in Cuyahoga Falls, Ohio

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