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LeBron James cruising in the Kia K900

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Cleveland Cavaliers star LeBron James is now the official spokesman of the Kia K900.

Cleveland Cavaliers star LeBron James is now the official spokesman of the Kia K900.

LeBron James has taken ownership of a new Kia K900, becoming the official spokesman for the Kia luxury ride. LeBron inked an endorsement deal with Kia this summer and will travel to every home Cleveland Cavaliers game in his all-new ride.

As reported by ESPN’s Darren Rovell, James and business partner Maverick Carter worked to get the King in the $66k car, and he first posted his K-900 to his instagram page:

“Love this car!” James said on his online social media page.

Expect to see LeBron in commercials this season. Kia is the official vehicle of NBA and also features LA Clippers star Blake Griffin in ads.

The K900 is the next step for Kia’s entry into the luxury market. It looks nothing like the rest of the Kia lineup, with stylish wheels, tiger nose grille, LED lights and so much more. Offered with a V6 or a V8 engine, the K900’s list of standard equipment will feature first-class accommodations and advanced technology.  The range-topping V8 equipped with the VIP Package will add additional luxury amenities including reclining outboard rear seats.  The K900 Premium V6 will launch at a later date with an available Luxury Package and Technology Package.

Read our full review of the K900

Read the Kia K900 brochure

Get a K900 quote

Author: Jeff Russ

Lead blogger and content writer for the Waikem Auto Family in Massillon, Ohio. Product specialist in Ford, Nissan, Subaru, Honda, Hyundai, Kia, and Mitsubishi models. 2008 Graduate of Kent State University with a degree in Journalism and Mass Communication. Married to wife Christina. Resides in Cuyahoga Falls, Ohio

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LeBron James cruising in the Kia K900