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Kia Tops JD Power Initial Quality Study


Kia and its parent brand Hyundai topped the J.D. Power 2014 Initial Quality Study for non-luxury brand. The Kia Sportage and Kia Cadenza topped their respective segments.

The J.D. Power Initial Quality Study is the result of more than 86,000 surveys to drivers 90 days into their ownership of the vehicle. J.D. Power measures problems experienced by new-vehicles owners in this timeline, asking them how they feel about their new car and if anything isn’t working. Surveys were taken between February and May of this year.

Kia’s score puts them near the top of the list when compared to luxury models such as Porsche and Jaguar, but when you remove those high-end brands, the Hyundai-Kia group tops the list, beating out comparable models such as Toyota and Chevrolet.

“The results of J.D. Power Initial Quality Study demonstrate Kia’s long-term strategy to concentrate on quality, strengthen our brand and elevate the ownership experience,” said John Crowe, vice president, service and aftersale operations, Kia Motors America. “The Sportage and Cadenza are two prime examples of how far the entire Kia model line-up has progressed in the way of design, performance, sophistication and value.”

Beyond the group averages, J.D. Power names its best class model for each segment, and Kia Sportageand Kia Cadenza took home individual awards this year.

For the Sportage, this is the second consecutive year J.D. Power has named it best Small SUV in initial quality. With great standard features such as Bluetooth, alloy wheels, and a smooth six-speed automatic transmission, the Sportage remains one of Kia’s most popular vehicles.

The Cadenza arrived in the states just a year ago. This modern luxury vehicle won for Best Large Car, beating out models such as the Toyota Avalon. You’ll think you’re driving a Mercedes-Benz but your wallet will know the difference thanks to all the money you’ll be saving. European styling cues make the Cadenza one of the most gorgeous vehicles on the road today, and every feature of the modern vehicle is available, such as Bluetooth, rearview camera, advanced cruise control, UVO, and 3.3 liter V6 GDI engine.

But across the line, the Kia product keeps getting better and better, and there’s a reason why your friends and family are switching to Kia.Choose Waikem Kia, your award winning local Kia dealer.

Author: Jeff Russ

Lead blogger and content writer for the Waikem Auto Family in Massillon, Ohio. Product specialist in Ford, Nissan, Subaru, Honda, Hyundai, Kia, and Mitsubishi models. 2008 Graduate of Kent State University with a degree in Journalism and Mass Communication. Married to wife Christina. Resides in Cuyahoga Falls, Ohio

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