The Kia brand celebrates its 20th anniversary in the United States this year. The growth of the brand cannot be stated enough, as its now one of the most popular and top selling vehicles of the United States. Many vehicles were redesigned in recent years, and Kia marks the new year with all new luxury vehicles.
In 2013, Kia sold more than 500,000 vehicles for the second consecutive years. The Kia Optima and Kia Soul achieved all-time sales records in 2013. As we enter 2014, Kia is the seventh largest brand in the United States by volume.
2013 was also a significant year for the brand, as seven vehicles were updated or redesigned. Entering 2014, the Kia Cadenza and Kia K900 are Kia’s entrance into the luxury category.
“For 20 years, Kia has had the courage to defy one industry convention after another while implementing our long-term strategy,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). ”As evidenced by the upcoming launch of our K900 flagship sedan, we will continue to identify and pursue new opportunities for growth and advance Kia to new levels of sophistication by bringing European-influenced design, advanced technology and outstanding quality to every segment we compete in, from subcompact to luxury.
IN POP CULTURE
As part of KMA’s strategic marketing plan, Kia returned as a Super Bowl advertiser in 2013 for the fourth straight year with two ads, one for the Sorento and one for Forte, and this year the K900 will star in a 60-second spot. The company also is in the midst of its seventh season as the “Official Automotive Partner of the NBA,” and continues to serve as the “Official Partner of the LPGA” (Ladies Professional Golf Association) “ with the annual Kia Classic tournament returning to Carlsbad, Calif., in March “ and the “Official Vehicle of the Southeastern Conference” (SEC).
Nearly five years after the iconic Soul urban passenger vehicle paved the way for a brand transformation, Kia”s U.S. design studio totally transformed the funky and fun compact CUV for the 2014 model year by adding more refinement, more advanced technologies and a more dynamic driving experience than ever before. The second-generation Soul launched last Fall with a stylish new look for the brand”s world-famous, music-loving hamsters in a multi-platform campaign set to the hit single, “Applause,” from multi-platinum and Grammy Award-winning artist Lady Gaga. The launch included a debut on the 2013 MTV Video Music Awards, a prominent role in the first-ever 2013 YouTube Music Awards, and a fleet of one-of-a-kind, music-inspired Souls, including one representing and integrated in NBC’s hit show “The Voice” at the annual SEMA Show in Las Vegas. The “Totally Transformed” spot would go on to become the most viewed automotive ad on YouTube in 2013, and helped increase Soul sales for the fourth straight year to a new all-time high of more than 118,000 units.
Waikem Kia in Massillon, Ohio has risen to the top right along with the Kia brand, and we’re excited to have you visit our showroom today and show you why the brand is better than ever at 20.